UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Notice of Effectiveness
Effectiveness Date:	May 9, 2011 5:30 P.M.

Form:	S-4
CIK: 0000933036 Company Name: RENT A CENTER INC DE File Number: 333-171867
CIK: 0001072259 Company Name: COLORTYME INC File Number: 333-171867-14
CIK: 0001510701 Company Name: ColorTyme Finance, Inc. File Number: 333-171867-13
CIK: 0001058441 Company Name: RAINBOW RENTALS INC File Number: 333-171867-12
CIK: 0001510766 Company Name: RAC National Product Service, LLC File Number: 333-171867-11
CIK: 0001510670 Company Name: Rent-A-Center Addison, L.L.C. File Number: 333-171867-10
CIK: 0001510671 Company Name: Rent-A-Center International Inc. File Number: 333-171867-09
CIK: 0001250776 Company Name: RENT A CENTER EAST INC File Number: 333-171867-08
CIK: 0001510684 Company Name: RAC East Ohio, LLC File Number: 333-171867-07
CIK: 0001250775 Company Name: RENT A CENTER TEXAS LP File Number: 333-171867-06
CIK: 0001251775 Company Name: RENT A CENTER TEXAS LLC File Number: 333-171867-05
CIK: 0000718451 Company Name: RENT A CENTER WEST INC File Number: 333-171867-04
CIK: 0001250774 Company Name: GET IT NOW LLC File Number: 333-171867-03
CIK: 0001510685 Company Name: Rental Store, Inc. File Number: 333-171867-02
CIK: 0000799305 Company Name: REMCO AMERICA INC File Number: 333-171867-01